Inject a bit of excitement into your potato shape with the more versatile. As the name implies, the Potatonator is the result of gene-splicing the Sweet Potato and the Dominator.

Behold the stubby, chunky and ridiculously fun Firewire Sweet Potato FST Surfboard. Loaded with volume and set up for slow, clunky surf, the Sweet Potato dramatically changes the ratio between the length and width of a board while still allowing the desig

Softech Softech handshaped fb softboard

The 9’4’’ Super Magnum follows in the footsteps of the celebrated 8’4’’ with a very clear aim : guarantee easy access to the surf experience for any size of rider.

Dan Mann has struck gold again, Yukon Gold. The BAKED POTATO offers the same small wave performance as the SWEET POTATO with a few subtle design adjustments. The nose is pulled in slightly and some of the rail volume has been removed to allow for even fas

Firewire The Gem longboard

Designed by Dan Mann, and perhaps the most versatile board in the Firewire quiver to date, the DOMINATOR combines a full outline with a thick foil from nose to tail and a 5/4/3 fin configuration. Dan moved the wide point back to reduce the nose profile, m

The High 5 was cooked up by CI staff to be fun and forgiving but with performance sprinkled in. Designed to be a quicker and nimbler offspring of the Average Joe, the High 5 will pad your wave count and still allow for rail work and section making. The

Take your good wave game to conditions that are not. The Sampler was developed with Dane Reynolds to be that step-down board you ride a little shorter and wider in smaller or weaker surf while not sacrificing performance. It fits in your quiver between so

NSP NSP '16 elements longboard 8’2”

Softech softech handshaped surfboard softtop

Introducing an eco-minded production surfboard. In partnership with (the auto maker) MINI’s new Countryman Plug-In Hybrid, the MINI Eco-Hybrid surfboard utilizes ECOBOARD Project qualified EPS blanks and epoxy resins, and is hand-built at CI’s factory i