Inject a bit of excitement into your potato shape with the more versatile. As the name implies, the Potatonator is the result of gene-splicing the Sweet Potato and the Dominator.

The CHUMLEE should be ridden a bit longer so I ride a CHUMLEE that’s 2”-3” longer than my Baked Potato. The added rocker and round tail combined with less width make it super versatile and allow for a seamless transition back to a performance shortboard w

Introducing an eco-minded production surfboard. In partnership with (the auto maker) MINI’s new Countryman Plug-In Hybrid, the MINI Eco-Hybrid surfboard utilizes ECOBOARD Project qualified EPS blanks and epoxy resins, and is hand-built at CI’s factory i

Strive Strive F4 6'2" surfboard w/fins & bag

Dan Mann has struck gold again, Yukon Gold. The BAKED POTATO offers the same small wave performance as the SWEET POTATO with a few subtle design adjustments. The nose is pulled in slightly and some of the rail volume has been removed to allow for even fas

Take your good wave game to conditions that are not. The Sampler was developed with Dane Reynolds to be that step-down board you ride a little shorter and wider in smaller or weaker surf while not sacrificing performance. It fits in your quiver between so

In 2000 the original Pod rapidly became a global favorite, allowing surfers to drop six inches off their shortboards and revolutionize punting. The Pod Mod design is a heavily modified Pod, designed to be ridden even shorter and wider than the original, c

Slater Designs Slater Designs SiFi-bat

The Vader represents the current pinnacle of Daniel 'Tomo' Thomson's Modern Planing Hull (MPH) Vision.

Designed by Dan Mann, and perhaps the most versatile board in the Firewire quiver to date, the DOMINATOR combines a full outline with a thick foil from nose to tail and a 5/4/3 fin configuration. Dan moved the wide point back to reduce the nose profile, m

EVO (Evolution) is a new take on the MPH design,utilizing softer features and more outline curve to encourage a smoother transitions and a more ‘in the pocket’ line of attack. A wider central wide point comparative to the Vader, the EVO should be conside

The Greedy Beaver has a real shortboard feel with a compressed longboard outline, a true crossover board with midlength retro glide and shortboard maneuverability.